👋 Hi, I'm Jay, a designer, developer & ex-chef 🌱

MOBI is the digital partner of hospitality, providing an enterprise-grade ecosystem for restaurant brands.

In 2022, after securing series C funding, we rolled out a new company name and identity.

The design team ensured MOBI maintained a consistent look for our global customer base.

I designed these social media spots and infographics to illustrate how the company delivers value for enterprise restaurant brands.

Working closely with our clients, I integrate their brand identity with MOBI's white-label digital ordering system built in React Native.

The UI is customised so their users receive an intuitive ordering experience and can easily navigate complex menus.

Check out our implementation for Zambrero NZ.

I spend a lot of time talking with our customers and seeking to understand their needs.

Recently I worked with a team of developers to create a new Promo Banners feature. This allows our customers to integrate voucher codes and other short-term marketing campaigns directly with the MOBI storefront.

Here’s an example of two types of banners. The first adds a discount code to a customer's order. The second directs a customer to a featured product.

In June 2024, MOBI merged with fellow hospitality tech company HungryHungry to continue their growth and expansion into the US market.

Since then, I've been working closely with a growth marketing expert to re-design the website, optimising it to increase sales leads.

This includes setting up A/B testing via Hubspot to keep track of the metrics. In the first month of the new design going live we've reduced the bounce rate by 22%.

Previously, I was a Senior Digital Designer on the Marketing team at the Sydney based HR and payroll platform, on a mission to make work easy.

The design studio collaborated closely with the brand and content teams to develop strategic campaigns aimed at generating leads and positioning the company as a thought leader.

This involved creating guides and tools for SmBs and breaking down complex product features into easily digestible and engaging content.

An ongoing project in collaboration with the Aotearoa Digital Arts Network.

Working together with developer Harriet Waldron we built out a new headless front-end site with React and Gatsby.js connected to ADA's archive of stored art data in WordPress.

I developed a fresh visual language for the organisation with nods to their lofi digital roots.

This is a real labour of love and we continue to develop the project.

A tool for Mental Health First Responders to use when supporting others in need.

I developed this App using Next.js in collaboration with the designer Ash Holwell and Co-liberate.

Content warning, discusses suicide.

Before working in hospo tech I worked in the hospitality industry for 7 years where I learned the true meaning of hard work!

I got to design this fun menu, illustrations and dietary information for Wellington restaurant Viva! Mexico.

A playful typographic exploration using traditional Lucha Libre wrestling posters as the starting point.

Typeface: Gooper.