👋 Hi, I'm Jay, a designer, developer & gardener 🌱

I'm currently a senior digital designer at MOBI, a Wellington based SaaS company serving the global hospitality industry.


MOBI is the digital partner of hospitality, an enterprise-grade ecosystem for restaurant brands.

In 2022, after securing series C funding, we rolled out a new company name and identity.

The design team ensured MOBI maintained a consistent look for our global customer base.

I designed systems diagrams to visually communicate how the different parts of the company operate together to deliver value for restaurant brands.

MOBI Fast 50 MOBI Industry Trends
MOBI Value Propisition Simplified MOBI Value Propisition Detailed MOBI Rocket Launch Logo
MOBI Global Workforce

I work closely with our clients to integrate their brand identity with MOBI's white-label digital ordering system.

The UI/UX is customised so their users receive a seamless ordering experience and can easily navigate complex menus.

We recently added a dietary filtering feature so guests can quickly find items suitable for their dietary needs.

Check out our implementations for Carl's Jr and Sal's Pizza.

MOBI App Demo
MOBI Mobile Home MOBI Mobile Product View MOBI Mobile Order View
MOBI X Carl's JR

I was previously a senior digital designer on the Marketing team at this Sydney based HR and payroll platform, on a mission to make work easy.

The design studio collaborated closely with the Brand and Content teams to produce strategic and engaging campaigns that drive leads and position the company as a thought leader in the industry.

This involved breaking down complex product features into easily understandable parts and communicating how they may be of value to potential customers.

EH Employee Engagement EH Work Easy
EH Publication 1
EH Career move
EH Publication 2
Hiring essentials
EH Publication 3

Logo designs for the Aotearoa Digital Arts Network and Spacelamp, places for good.

Animated Spacelamp

An ongoing project in collaboration with the Aotearoa Digital Arts Network and developer Harriet Waldron.

We built out a modern headless front-end site with React and Gatsby.js connected to ADA's archive of stored art data in WordPress.

This is a real labour of love and we continue to develop the project.

ADA 01
ADA 02
ADA 03
ADA 04
ADA 04

In 2018—19 I was the art director and digital designer for this Hong Kong based fashion web store run via Shopify.

Shown here are some editorial campaigns used for on-site, social media, and email direct marketing.

These campaigns were made in collaboration with the photographer Amiee Oh.

Alien Mood Splash PLanet Campaign 01
Alien Mood Splash PLanet Campaign 02
Alien Mood Splash PLanet Campaign 03
Alien Mood Splash PLanet Campaign 04
Alien Mood Private Server Campaign 01
Alien Mood Private Server Campaign 01
Alien Mood Private Server Campaign 02
Alien Mood Private Server Campaign 03
Alien Mood Private Server Campaign 04

Menu design, illustrations and dietary information for Wellington restaurant Viva! Mexico.

A playful typographic exploration using traditional Lucha Libre wrestling posters as the starting point.

Typeface: Gooper.

Viva Menu Front Viva Menu Back

In 2022 I completed an online Permaculture Design Course. I'm grateful to have a garden space where I'm planting for abundance and putting the teachings into practice.

I'm now exploring ways of bringing the core principles into my design practice: Earth Care, People Care and Fair Share.

Poster design for the Urban Kai Network in Wellington, NZ and a tote bag design for a community cleanup event in Niseko, Japan.

My happy place Local food networks