👋 Hi, I'm Jay, a designer, developer & gardener 🌱

MOBI is the digital partner of hospitality, providing an enterprise-grade ecosystem for restaurant brands.

In 2022, after securing series C funding, we rolled out a new company name and identity.

The design team ensured MOBI maintained a consistent look for our global customer base.

I designed these social ads and infographics to illustrate how the various components of the company collaborate to deliver value for enterprise restaurant brands.

Working closely with our clients I integrate their brand identity with MOBI's white-label digital ordering system. Check out our implementation for Zambrero.

The UI/UX is customised so their users receive an intuitive ordering experience and can easily navigate complex menus.

Recently, we began rolling out a dietary filtering feature. This allows guests to quickly find items suitable for their dietary needs, speeding time to checkout and thereby increasing conversion.

I spend a lot of time listening to our customers and seeking to understand their needs.

Combining this with analysis of their websites, it became apparant that many of these sites' primary focus was to promote voucher code deals or new / short-term promo products.

In response, the design and product teams developed a new Promo Banners feature.

Now, our customers can seamlessly integrate their marketing campaigns directly with the MOBI storefront.

Previously, I was a senior digital designer on the Marketing team at this Sydney based HR and payroll platform, on a mission to make work easy.

The Design Studio collaborated closely with the Brand and Content teams to develop strategic and engaging campaigns aimed at generating leads and positioning the company as a thought leader.

This involved creating guides and tools for SmBs and breaking down complex product features into easily digestable and engaging content.

An ongoing project in collaboration with the Aotearoa Digital Arts Network and developer Harriet Waldron.

We built out a modern headless front-end site with React and Gatsby.js connected to ADA's archive of stored art data in WordPress.

I developed a modern visual langauge for the organization with nods to thier lofi roots.

This is a real labour of love and we continue to develop the project.

In 2018—19 I was the art director and digital marketing designer for this Hong Kong based fashion web store run via Shopify.

Shown here are some editorial campaigns used for on-site, social media, and email direct marketing.

These campaigns were made in collaboration with the photographer Amiee Oh.

Menu design, illustrations and dietary information for Wellington restaurant Viva! Mexico.

A playful typographic exploration using traditional Lucha Libre wrestling posters as the starting point.

Typeface: Gooper.

In 2022 I completed an online Permaculture Design Course. I'm grateful to have a garden space where I'm planting for abundance and putting the teachings into practice.

I'm now exploring ways of bringing the core principles into my design practice: Earth Care, People Care and Fair Share.

Poster design for the Urban Kai Network in Wellington, NZ and a tote bag design for a community cleanup event in Niseko, Japan.