👋 Hi, I'm Jay, a designer, developer & gardener 🌱

I'm currently a senior digital designer at MOBI, a Wellington based SaaS company serving the global hospitality industry.


MOBI is the digital partner of hospitality, providing an enterprise-grade ecosystem for restaurant brands.

In 2022, after securing series C funding, we rolled out a new company name and identity.

The design team ensured MOBI maintained a consistent look for our global customer base.

I designed these social ads and infographics to illustrate how the company delivers value for enterprise restaurant brands.

MOBI Fast 50 MOBI Industry Trends
MOBI Value Propisition Simplified MOBI Value Propisition Detailed MOBI Rocket Launch Logo
MOBI Global Workforce

Working closely with our clients I integrate their brand identity with MOBI's white-label digital ordering system. Check out our implementation for Zambrero.

The UI/UX is customised so their users receive an intuitive ordering experience and can easily navigate complex menus.

Try the MOBI storefront for yourself:

MOBI X Zambrero UI MOBI X Zambrero UI MOBI X Zambrero UI

Logo designs for the Aotearoa Digital Arts Network and Spacelamp, places for good.

Animated Spacelamp

An ongoing project in collaboration with the Aotearoa Digital Arts Network and developer Harriet Waldron.

We built out a new headless front-end site with React and Gatsby.js connected to ADA's archive of stored art data in WordPress.

I developed a fresh visual langauge for the organization with nods to their lofi roots.

This is a real labour of love and we continue to develop the project.

ADA 01
ADA 01
ADA 02
ada-random-copy ADA 03
ADA 04
ADA 04

A tool for Mental Health First Responders to use when supporting others. App development in Next.js.

Visual design by Ash Holwell and Keep Safe Steps developed by Co-liberate.

Content warning, discusses suicide.

Ōpōtiki Home Ōpōtiki Menu Ōpōtiki Steps

Previously, I was a senior digital designer on the Marketing team at this Sydney based HR and payroll platform, on a mission to make work easy.

The Design Studio collaborated closely with the Brand and Content teams to develop strategic campaigns aimed at generating leads and positioning the company as a thought leader.

This involved creating guides and tools for SmBs and breaking down complex product features into easily digestable and engaging content.

EH Employee Engagement EH Work Easy
EH Publication 1
EH Employee Engagement EH Work Easy
EH Publication 2
Hiring essentials
EH Publication 3

In 2018—19 I was the art director and digital marketing designer for this Hong Kong based fashion web store run via Shopify.

Shown here are some editorial campaigns used for on-site, social media, and email direct marketing.

These campaigns were made in collaboration with the photographer Amiee Oh.

Alien Mood Splash PLanet Campaign 01
Alien Mood Splash PLanet Campaign 02
Alien Mood Splash PLanet Campaign 03
Alien Mood Splash PLanet Campaign 04
Alien Mood Private Server Campaign 01
Alien Mood Private Server Campaign 01
Alien Mood Private Server Campaign 02
Alien Mood Private Server Campaign 03
Alien Mood Private Server Campaign 04

Menu design, illustrations and dietary information for Wellington restaurant Viva! Mexico.

A playful typographic exploration using traditional Lucha Libre wrestling posters as the starting point.

Typeface: Gooper.

Viva Menu Front Viva Menu Back

In 2022 I completed an online Permaculture Design Course. I'm grateful to have a garden space where I'm planting for abundance and putting the teachings into practice.

I'm now exploring ways of bringing the core principles into my design practice: Earth Care, People Care and Fair Share.

Poster design for the Urban Kai Network in Wellington, NZ and a tote bag design for a community cleanup event in Niseko, Japan.

My happy place Local food networks