↳ABOUT

👋 Hi, I'm Jay, a designer, developer & ex-chef 🌱

I'm currently a Senior Digital Designer at MOBI, a Wellington based SaaS company serving the global hospitality industry.

↳PROJECTS

MOBI is the digital partner of hospitality, providing an enterprise-grade ecosystem for restaurant brands.

In 2022, after securing series C funding, we rolled out a new company name and identity.

The design team ensured MOBI maintained a consistent look for our global customer base.

I designed these social media spots and infographics to illustrate how the company delivers value for enterprise restaurant brands.

MOBIHQ.com
MOBI Fast 50 MOBI Industry Trends
MOBI Value Propisition Simplified MOBI Value Propisition Detailed MOBI Rocket Launch Logo
MOBI Global Workforce

Working closely with our clients, I integrate their brand identity with MOBI's white-label digital ordering system built in React Native.

The UI is customised so their users receive an intuitive ordering experience and can easily navigate complex menus.

Check out our implementation for Zambrero NZ.

MOBI X Zambrero UI MOBI X Zambrero UI MOBI X Zambrero UI

I spend a lot of time talking with our customers and seeking to understand their needs.

Recently I worked with a team of developers to create a new Promo Banners feature. This allows our customers to integrate voucher codes and other short-term marketing campaigns directly with the MOBI storefront.

Here’s an example of two types of banners. The first adds a discount code to a customer's order. The second directs a customer to a featured product.

TRY THE STOREFRONT
MOBI Banner Vouchers MOBI Banner Show Product MOBI Banner Show Category
MOBI Banner Vouchers MOBI Banner Show Product MOBI Banner Show Category

In June 2024, MOBI merged with fellow hospitality tech company HungryHungry to continue their growth and expansion into the US market.

Since then, I've been working closely with a growth marketing expert to re-design the website, optimising it to increase sales leads.

This includes setting up A/B testing via Hubspot to keep track of the metrics. In the first month of the new design going live we've reduced the bounce rate by 22%.

HungryHungry.com
HungryHungry 01
HungryHungry 02
HungryHungry 04

Previously, I was a Senior Digital Designer on the Marketing team at the Sydney based HR and payroll platform, on a mission to make work easy.

The design studio collaborated closely with the brand and content teams to develop strategic campaigns aimed at generating leads and positioning the company as a thought leader.

This involved creating guides and tools for SmBs and breaking down complex product features into easily digestible and engaging content.

EmploymentHero.com
EH Employee Engagement EH Work Easy
EH Publication 1
EH Employee Engagement EH Work Easy
Hiring essentials
EH Publication 3

An ongoing project in collaboration with the Aotearoa Digital Arts Network.

Working together with developer Harriet Waldron we built out a new headless front-end site with React and Gatsby.js connected to ADA's archive of stored art data in WordPress.

I developed a fresh visual language for the organisation with nods to their lofi digital roots.

This is a real labour of love and we continue to develop the project.

ADA.NET.NZ
ADA 01
ADA 01
ADA 02
ada-random-copy ADA 03
ADA 04
ADA 04

A tool for Mental Health First Responders to use when supporting others in need.

I developed this App using Next.js in collaboration with the designer Ash Holwell and Co-liberate.

Content warning, discusses suicide.

TRY THE APP
Ōpōtiki Home Ōpōtiki Menu Ōpōtiki Steps

Before working in hospo tech I worked in the hospitality industry for 7 years where I learned the true meaning of hard work!

I got to design this fun menu, illustrations and dietary information for Wellington restaurant Viva! Mexico.

A playful typographic exploration using traditional Lucha Libre wrestling posters as the starting point.

Typeface: Gooper.

Viva Menu Front Viva Menu Back

↳TESTIMONIAL

“What sets Jay apart is his 🪴 natural flair for design...

It's not just about making things l👀k good—he makes things 🔗 work better for the 🤳 user, which in the digital world, is everything!

He is not only a ✨ top-tier digital designer but also a great 👯 team player and a joy to work with.”

Mark Raso CEO @ Doshii

↳CONTACT