I'm currently a senior digital designer at MOBI, a Wellington based SaaS company serving the global hospitality industry.
MOBI is the digital partner of hospitality, an enterprise-grade ecosystem for restaurant brands.
In 2022, after securing series C funding, we rolled out a new company name and identity.
The design team ensured MOBI maintained a consistent look for our global customer base.
I designed systems diagrams to visually communicate how the different parts of the company operate together to deliver value for restaurant brands.VIEW SITE
I work closely with our clients to integrate their brand identity with MOBI's white-label digital ordering system.
The UI/UX is customised so their users receive a seamless ordering experience and can easily navigate complex menus.
We recently added a dietary filtering feature so guests can quickly find items suitable for their dietary needs.
Check out our implementations for Carl's Jr and Sal's Pizza.
I was previously a senior digital designer on the Marketing team at this Sydney based HR and payroll platform, on a mission to make work easy.
The design studio collaborated closely with the Brand and Content teams to produce strategic and engaging campaigns that drive leads and position the company as a thought leader in the industry.
This involved breaking down complex product features into easily understandable parts and communicating how they may be of value to potential customers.VIEW SITE
Logo designs for the Aotearoa Digital Arts Network and Spacelamp, places for good.
An ongoing project in collaboration with the Aotearoa Digital Arts Network and developer Harriet Waldron.
We built out a modern headless front-end site with React and Gatsby.js connected to ADA's archive of stored art data in WordPress.
This is a real labour of love and we continue to develop the project.VIEW SITE
In 2018—19 I was the art director and digital designer for this Hong Kong based fashion web store run via Shopify.
Shown here are some editorial campaigns used for on-site, social media, and email direct marketing.
These campaigns were made in collaboration with the photographer Amiee Oh.
Menu design, illustrations and dietary information for Wellington restaurant Viva! Mexico.
A playful typographic exploration using traditional Lucha Libre wrestling posters as the starting point.
In 2022 I completed an online Permaculture Design Course. I'm grateful to have a garden space where I'm planting for abundance and putting the teachings into practice.
I'm now exploring ways of bringing the core principles into my design practice: Earth Care, People Care and Fair Share.
Poster design for the Urban Kai Network in Wellington, NZ and a tote bag design for a community cleanup event in Niseko, Japan.